Thursday, July 9, 2009
Can't buy me love
Now that I'm no longer writing doing promotional writing about boozing (to my credit, most of the places and things I wrote about I genuinely liked), I feel like I have a greater license to openly mock stuff in the booze industry that I find abhorrent. Wait, I used to do that anyway.
Back when I was working as a journalist I got on a bunch of PR lists, including the mostly annoying but occasionally useful Thrillist and Urban Daddy. (Technically I'm still a freelancer, I'm just busy working a day job and going to the gym and having sex and stuff instead of spending most of my time whoring out my writing for paltry sums that come monthsor even years late). As if the name Urban Daddy wasn't creepy enough on it's own (I've spent too much time in the kink scene, I guess), they brag about how the service is strictly editorial and how you can't buy Daddy's Love (tm), then they go on and send email blasts entitled "Sponsored Love" anyway. Sponsored Love means an advertiser is paying them to shill for their product, but it could easily be a euphemism for the Girlfriend Experience, IMHO.
I digress. UD sent me some Stolichnaya "Sponsored Love" today. I will pre-empt this with saying that I am a rare creature in the world of booze snobbery because I LOVE vodka. Not the way that Patsy from AbFab loves vodka, but my go-to "safe" drink is vodka with seltzer and lime (or a cherry if it's vanilla vodka), because it never makes me sick, and it's impossible to fuck up.
I am exceedingly fond of Stoli in particular because I drank it as a teenager (sweet memories!) and also because their blackberry vodka is quite possibly the best goddam thing on earth (though the vanilla ain't bad either). I like some of their pseudo soviet midcentury design:
However, there are some major flaws to their ad campaign....
1. The "Everybody is somebody's secret" catch phrase. You're trying to use infidelity as a selling point for your vodka? Really? It's like the Ashley Madison of liquor campaigns, and it leaves me feeling equally icky.
2. The impressively WACK cocktail recipes they sent out with the email blast. The recipes on the website are not quite as embarassingly bad, but the ones that UD sent were pure fail:
Stoli Double-O Seven
Ingredients: 1 part Stoli Ohranj, 1 part lemon-lime soda and a splash of orange juice
Directions: Shake and serve over ice.
Best enjoyed at: the after-hours speakeasy
Now, I am not hating on simple recipes. Bridget Albert's jalapeno simple syrup with Absolut Mango and fresh squeezed OJ? Fuck yes. But vodka and sprite is NOT a cocktail, not even if you add a splash of orange juice. If you need a recipe to make this, you are an idiot.
And, um...SPEAKEASY? Bitch please. More like Best enjoyed at: a high school party where someone had a fake ID, and nobody can't stand the taste of alcohol.
Wait, I think it was pepsi and vodka that we drank in highschool. (shudders)